On-page SEO refers to everything you and your visitors can see when the visit your website. On-page SEO is very important and it is one of the main components of SEO, so having a good On-page SEO will be a great way towards generating traffic to your website. SEO also means optimizing for the searcher’s experience. So having a good On-page SEO will be great, On-page SEO doesn’t only focus on generating traffic, it focuses on making the user experience good for the users as well, truth be told having a good experience is very important as it will reduce your bounce rate. Below you will see the important factors you need to know about on page SEO as on page SEO is very broad.
1.Content:
Content is the most important factor of On-page SEO, because normally we do research looking for useful content so if you have useful content, you have taken a step towards a successful on page SEO. to come out with meaningful content you will need to do research and make sure you have up to date information, because if your it isn’t updated you wont rank high. One of the most important factors of Content in on-page SEO is Keyword research, it is necessary for you to find the right keyword for you and make sure it appears as many times as possible in your article again then analyze the SERPs for these keywords and see what type of content is ranking. It is necessary to have organized content and the sub headings H1, H2, H3…etc should be well distributed moreover insert URL slugs and page titles. Research shows that pages with 2000-2500 words rank higher, so you can write lengthy articles as well.
2.Mobile Optimization:
Mobile Optimization is very important when it comes to On-page SEO, as in 2022, the number of smart phone users in the world today is 6.648 billion, which means 83.96% of the world’s population owing a smart phone which means Mobile Optimization is very important. It is very important that your website should be mobile friendly, the mobile first index has become Google’s primary ranking index, meaning it is updated before its desktop index. By having your website Mobile friendly I mean `your website shrinks down to be small enough to display on a mobile device, meaning it is essential you make everything visible on a mobile device and fits with the length and width of your device. You can check if your site is responsive using tools like Responsinator, Screenfly and Ghostlab.
3.Interlinking:
Interlinking is very necessary when it comes to On-page SEO, it is like moving from room to room. It is the process of linking your article to a related article on your site so that the reader can click and be redirected to another article on your site, this reduces Bounce Rate. Interlinking is very important as it helps google crawl your site better again it increases your ranking for a particular keyword more over it helps increase the number of views per article\
4.Keyword:
Keywords are very important in On-page SEO, because it refers to what the client will search for to see your website. Think of your audience and which keywords the use most often and optimize your website along those keywords. It is important to have your keyword in the following areas
- Keyword in title tag
- Keyword in H1 tag
- Keyword early in content
- Keyword repetitions in content
- Keyword in meta description
You can use free Keyword research tools to help you do that, check out 10 free keyword tools you can use;
5.Technical Structure:
Technical Structure is very important and we see this more often, and it is very important. Technical Structure is everything behind the scenes, it’s everything you can’t see on your browser. It involves the crawling process, Broken pages/links, and security. To get your website indexed, your website needs to be crawled. Which makes crawling very important when it comes to the technical structure of your page, search engines crawl your website to determine your ranking. It is important as well not to have broken pages or links as it reduces your ranking and have your website secured with HTTPS.
Conclusion:
I have not covered them in detail, so you can still do research on each aspect of it, having 3 or 4 of this factors on your page will increase your On page SEO and increase your ranking, Did I forget something? Please let me know in the comments below
